Starting and Growing a Craft Brewery With Matt Riggs of Riggs Beer Company

In this episode of Pitcher This!, Darren Fox talks with Matt Riggs of Riggs Beer Company to hear his brewery’s story and how they approach their craft. The two talk about a host of topics including sustainability, how to put on a successful tour, and the best marketing strategies for your brewery. They also go through Matt’s own story and how it influenced his brewery. Stay tuned to hear all this and more!

The Best Way to Market Your Alcohol With Leah Keggi of Blue Ridge Spirits & Wine Marketing

Darren Fox sits down with Leah Keggi, the Marketing Director at Blue Ridge Spirits & Wine Marketing, to learn the right way to market your alcoholic beverage. They talk about the fundamental differences between traditional marketing and marketing for premium spirits. They also dive into specific topics such as international campaigns, the best channels for your brand, and the three-tier system. Hear it all on this episode of the Pitcher This! podcast!

Distinguishing Your Craft Brewery With Aaron Keefner of More Brewing Company

In this episode of the Pitcher This! podcast, Darren Fox talks with Aaron Keefner, the Brewery General Manager for More Brewing Company, to hear how they’ve improved their marketing and drink selection. Aaron goes through his journey in marketing and promotion and how he applies what he’s learned to More Brewing. They also touch on supply and demand, social media, and their exclusive Bairal Society. Stay tuned to hear all this and more!

Creating and Marketing a Better Sports Drink With Mark French of X2 Performance

On this episode, Darren Fox interviews Mark French, CEO of X2 Performance, to find out why the brand is doing so well and the secret to Mark’s success. Together, they go through Mark’s career and how he got into so many different industries. They then discuss X2 Performance, what separates the company from other sports drinks, and how they’ve utilized sponsorships to their advantage. All of this and more on the Pitcher This! podcast.

Discovering a Better Way to Market Yourself With Nick Packard of NP Connect

Darren Fox invites Nick Packard of NP Connect on to the show to discuss noteworthy marketing and how to get engagement with your brand. Together, they go through Nick’s career and how he developed the skills he has today. They also talk about the success of the “Pass Me a Beer” campaign and how Nick turned golf balls into effective marketing. Hear the rest by listening to this episode of the Pitcher This! podcast.

Crafting Beer With Purpose With Christopher Glenn

On this episode of Pitcher This!, Darren Fox talks with Bottleshare Founder and Executive Director Christopher Glenn about turning a passion for craft beer into an opportunity for service. Christopher talks about how Bottleshare’s program works, its marketing and outreach strategy, and how you can support Bottleshare’s mission.

Building Indiana’s Very Own Whiskey Brand and Reviving History With Blake Jones of West Fork Whiskey Co.

Join Darren Fox in this episode of Pitcher This! as he sits down with West Fork Whiskey Co. co-founder, Blake Jones, to talk about what it’s like to build a whiskey company from scratch and how they were able to build it into the brand that it is today. Blake also shares the marketing channels that they use to boost their brand, how they have adapted to the changes brought about by the pandemic, and why he’s most excited about the agro-tourism project that they have in the pipeline for their company.

Unique Marketing for Unique Products with Molly Fedick, Founder of Buzzkill Wines

Darren Fox talks with Molly Fedick, the Founder of Buzzkill Wines, to learn about her outlook on marketing and wine. She talks about her time as the Creative Director of Hinge, how she developed her product, and the way she leverages memes in marketing. They also cover some fun topics like Molly’s favorite wine beverage and how she got to work at the White House. Find out all of this and more on this episode of Pitcher This!

How to Give Back Through Entrepreneurship with Caleb Benoit of Connect Roasters

On this episode of Pitcher This!, Darren Fox talks with the Founder of Connect Roasters, Caleb Benoit, all about starting a business in the coffee industry. They discuss the less glamorous parts of entrepreneurship, how Connect Roasters gives back, gaining experience in your field, and much more. Pour a cup of coffee and stay tuned!