Promoting Experimentation in Breweries With Jordan Radke of Pilot Project Brewing

Jordan Radke, Pilot Project Brewing

Jordan Radke is the Co-founder and COO of Pilot Project Brewing, an open-source tasting facility, and incubator. They house experimental brews for brands around Chicago and across the nation. Before his time in Chicago, Jordan worked in Madison, Wisconsin as an Archives Manager for the Center for Railroad Photography & Art. He has also worked as an intern for both Wisconsin Public Radio and the University of Wisconsin-Madison.

Podcast highlights With Jordan Radke of Pilot Project Brewing

  • How Jordan Radke and Dan Abel came up with the idea for Pilot Project Brewing
  • Jordan talks about Pilot Project and how it functions in the Chicago area
  • What has been the greatest challenge the incubator has faced?
  • Jordan shares his best marketing advice
  • The first Pilot Project festival and how they showcase local brands

In this episode…

It can be easier said than done to support local, experimental brands. The growing popularity of local support has made this easier, but it’s still far from perfect. One of the greatest hurdles is discovering these niche companies and having an accessible way to try them out. Jordan Radke felt this pain and created his own business to suit the demand.

Jordan and his co-founder Dan Abel created Pilot Project Brewing for this very reason. Their business works as an incubator for breweries, a hub for experimentation, and a showcase for local brands. Despite a few complications throughout COVID, they were able to come out even more successful on the other end. They’re here today to share their story as well as their successes.

In this episode of the Pitcher This! Podcast, Darren Fox sits with Jordan Radke, the Co-founder and COO of Pilot Project Brewing, to talk about the company and how they’ve been making local brands more accessible and centralized than ever. Together, they discuss Pilot Project’s origins, their rises and falls, and how they’ve gotten to where they are today. They also touch on their approach to marketing and how they’ve thrived in Chicago. Hear it all and more on this episode!

Sponsor for this episode…

Idea Marketing Group is a Chicago web design company developing the best custom websites locally. As a marketing agency known for web design and development, we’ve helped businesses in Chicago and the surrounding suburbs to build custom websites that generate more awareness, more leads, and better results.

Resources mentioned in the podcast:

About the Pitcher This! Podcast

On the Pitcher This! Podcast, we talk to founders and brand managers about how they got into CPG and the brand origin stories. We cover everything from product development to success in retail and leveraging marketing for growth. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

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