The Best Way to Market Your Alcohol With Leah Keggi of Blue Ridge Spirits & Wine Marketing

Leah Keggi, Blue Ridge Spirits & Wine Marketing

Leah Keggi is the Marketing Director at Blue Ridge Spirits & Wine Marketing, a sales agency for premium wines and spirits. Leah has over eight years of experience in the marketing field, including as the Marketing Director for Terrapin Beer Co. Her expertise lies in both social media and brand strategy that she leverages to run effective and creative digital marketing campaigns. She received her degree in marketing communications from Wake Forest University.

Podcast highlights With Leah Keggi of Blue Ridge Spirits & Wine Marketing

  • Leah Keggi describes transitioning from traditional marketing to marketing for alcohol
  • How alcohol brands need to market themselves at the start
  • The best channels for advertising for different types of drinks
  • What is the three-tier system and how does it work?
  • Leah’s favorite new project at Blue Ridge Spirits & Wine Marketing
  • The challenge with promotions and international campaigns

In this episode…

There’s a lot that goes into marketing alcohol. Whether it’s promotions or packaging or social media, alcohol requires a lot of creative strategy with a low guarantee for success. The next trend in wine and spirits is hard to predict and many brands come and go in just a couple of years. Marketing is not only about getting the beverage in front of people but keeping it in their minds afterward. So, what’s the best way to market your drink?

Many people claim to know the answer, but Leah Keggi has the pedigree to back it up. She has over eight years in marketing for alcohol, and even longer in general marketing. She has extensive knowledge in social media and brand strategies that she utilizes for multiple popular wine and spirits brands. If anyone knows how to market a beverage creatively and effectively, it’s Leah. 

Darren Fox sits down with Leah Keggi, the Marketing Director at Blue Ridge Spirits & Wine Marketing, to learn the right way to market your alcoholic beverage. They talk about the fundamental differences between traditional marketing and marketing for premium spirits. They also dive into specific topics such as international campaigns, the best channels for your brand, and the three-tier system. Hear it all on this episode of the Pitcher This! podcast!

Sponsor for this episode…

Idea Marketing Group is a Chicago web design company developing the best custom websites locally. As a marketing agency known for web design and development, we’ve helped businesses in Chicago and the surrounding suburbs to build custom websites that generate more awareness, more leads, and better results.

Resources mentioned in the podcast:

About the Pitcher This! Podcast

On the Pitcher This! Podcast, we talk to founders and brand managers about how they got into CPG and the brand origin stories. We cover everything from product development to success in retail and leveraging marketing for growth. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

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