Creating a New Concept for Wine with Marian Leitner-Waldman of Archer Roose

Marian Leitner-Waldman, Archer Roose

Marian Leitner-Waldman is the Founder and CEO of Archer Roose, an artisan wine-in-a-can. Archer Roose makes consciously crafted wines from the world’s best wine regions and delivers them to consumers in a way that fits their lifestyles. 

Marian has received numerous accolades for her company as a MassChallenge Finalist, Babson-Breakaway Challenge Finalist, and Top 10 Entrepreneur of the Year by Boston Harbor Angels. Previously, Marian was an Advisory Board Member for Cask & Kettle, the Advisor to the CEO for the Global Partnership for Education, and an Analyst of Innovative Finance for GAVI Alliance.

Podcast highlights with Marian Leitner-Waldman

  • Marian Leitner-Waldman describes the conversation that inspired Archer Roose
  • Marian discusses their brand’s focus and how they found partnerships to create quality wine
  • What it took to convince distributors that consumers would want canned wine 
  • How they landed a contract with JetBlue and started partnering with Elizabeth Banks
  • The story behind the Archer Roose can design
  • Marian’s advice for breaking into the beverage industry
  • The most profitable resources for Archer Roose

In this episode…

Have you ever craved a glass of wine after a long day at work, but couldn’t bring yourself to crack open an entire bottle for just one drink? 

Marian Leitner-Waldman has a new option for you. Her company, Archer Roose, specializes in crafted wine from the world’s best wine regions — in a can. Their brand proves that wine doesn’t have to be expensive or bottled to be delicious, among other things.

On this episode of Pitcher This!, Darren Fox talks with Marian Leitner-Waldman, Founder and CEO of Archer Roose, about how she made her dream of consumer-friendly wine come to life. Marian describes the conversation that inspired Archer Roose, the story behind the can’s design, and her advice for anyone trying to break into the beverage industry.

Sponsor for this episode…

This episode is brought to you by Idea Marketing Group. A marketing agency known for custom web design and development with search engine optimization. Founded in 2009, they have consistently been ranked by Clutch as a top web design agency.

Resources mentioned in the podcast:

About the Pitcher This! Podcast

On the Pitcher This! Podcast, we talk to founders and brand managers about how they got into CPG and the brand origin stories. We cover everything from product development to success in retail and leveraging marketing for growth. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

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