Set Your Brand Apart From the Competition with Mitchell Stern of Darling Mimosa

Mitchell Stern, Darling Mimosa

Mitchell Stern is the Co-founder of Darling Mimosa, a sparkling mimosa in a can. Based in Ontario, Canada, Mitchell is a serial beverage entrepreneur and has been in the beverage industry since 2014. He is also the Co-founder and Strategic Advisor at Station Cold Brew Coffee Co. 

Before entering the beverage space, Mitchell started Fighting Chance Creative, a brand development agency. With Fighting Chance Creative, Mitchell strives to develop brands that align with both personal and consumer values and push against traditional boundaries.

Podcast highlights with Mitchell Stern

  • Mitchell Stern explains why he’s embracing the title of “serial entrepreneur”
  • Mitchell touches on the shift from the non-alcohol to alcohol space with his new brand, Darling Mimosa
  • Some expected challenges from creating a new brand in the beverage industry
  • Tactics to make a new brand stand out from other top competitors, both in person and digitally 
  • How TikTok is taking over as a viable social media platform for brands to utilize, and how it differs from Instagram
  • How Mitchell got started in the beverage space 
  • Expressing creativity in meaningful ways
  • Mitchell shares a negative moment that evolved into an impactful life lesson
  • What Mitchell loves most about the beverage industry
  • Some of Darling Mimosa’s plans for the future
  • Mitchell’s favorite beverages and brands he admires

In this episode…

What steps can a brand take to stand out in a competitive industry? How is TikTok becoming the next greatest advertising platform? Have you ever wanted a mimosa in a can? Well, the wait is over. Mitchell Stern has you covered.

Mitchell has been in the beverage industry since 2014 and has built multiple brands in a competitive industry, including Station Cold Brew Coffee Co. Now, he’s planning to launch his most recent brand, Darling Mimosa. Mitchell’s been through it all, from can design to digital advertising, and is here to share his tips on brand marketing with you.

On this episode of Pitcher This!, Darren Fox talks with Co-founder of Darling Mimosa, Mitchell Stern. Mitchell discusses why he calls himself a serial entrepreneur, how to make a brand stand out among top competitors, why he loves the beverage space, and much more. Stay tuned!

Sponsor for this episode…

This episode is brought to you by Idea Marketing Group. A marketing agency known for custom web design and development with search engine optimization. Founded in 2009, they have consistently been ranked by Clutch as a top web design agency.

Resources mentioned in the podcast

About the Pitcher This! Podcast

On the Pitcher This! Podcast, we talk to founders and brand managers about how they got into CPG and the brand origin stories. We cover everything from product development to success in retail and leveraging marketing for growth. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

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