Marketing an Organic Beer Company with Sam LaGrow of LaGrow Organic Beer Co.

Sam LaGrow, LaGrow Organic Beer Company

Sam LaGrow is the Co-founder of LaGrow Organic Beer Company. This family-owned and operated brewery believes in brewing with the purest, non-GMO, certified organic ingredients to bring you beer that is pure, premium, and uncompromised. Sam started LaGrow Beer Co. in 2016 with his three brothers, and it is Chicago’s first USDA-certified organic brewery.

Before founding LaGrow, Sam was a Trader at Banyan Financial.

Podcast highlights with Sam LaGrow

  • Sam LaGrow explains how he and his brothers started LaGrow Beer Co. in 2016 and why they are passionate about organic brewing
  • Challenges with distribution and logistics when first introducing a product
  • Sam discusses LaGrow’s marketing channels and how word of mouth can be effective
  • How Sam and his brothers decided their roles within their company, and what it’s like working with family
  • What is the biggest challenge when starting a business?
  • Some of Sam’s favorite moments since founding his company
  • How LaGrow’s brand revolves around family and its plans for expansion
  • Some of Sam’s beverages of choice

In this episode…

How does it feel to be part of Chicago’s first USDA-certified organic beer company? How about being partners with your siblings? Sam LaGrow can tell you.

Sam LaGrow, along with his two brothers Jamie and Jackson, founded LaGrow Organic Beer Company in 2016. They believe in brewing with the purest, non-GMO, certified organic ingredients. They’ve gone through the trials and tribulations of starting a brand from scratch, and Sam is here to tell you all about it.

In this episode of Pitcher This!, Darren Fox has a conversation with the Co-founder of LaGrow Organic Beer Company, Sam LaGrow, about organic brewing and marketing. They discuss logistics and distribution, the best marketing channels for the beverage space, what it’s like working with family, and much more. Grab a beer and stay tuned!

Sponsor for this episode…

This episode is brought to you by Idea Marketing Group. A marketing agency known for custom web design and development with search engine optimization. Founded in 2009, they have consistently been ranked by Clutch as a top Chicago web design company.

Resources mentioned in the podcast

About the Pitcher This! Podcast

On the Pitcher This! Podcast, we talk to founders and brand managers about how they got into CPG and the brand origin stories. We cover everything from product development to success in retail and leveraging marketing for growth. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

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