How To Boost Your Digital Content and Marketing on LinkedIn With Steven Jack of BuildingPoint

Steven Jack, BuildingPoint

Steven Jack is the Director of Business Development and Strategy at BuildingPoint Midwest and Gulf Coast, a company that helps improve productivity for construction teams through advanced and intuitive technologies. 

Steven has over 20 years of experience in e-commerce media and content, including specializations in WordPress, Mailchimp, and SEO. He has also previously worked at Idea Marketing Group in publishing and editing, among other roles.

Podcast highlights with Steven Jack of BuildingPoint

  • Steven Jack’s transition from print to online publications
  • The similarities and differences between print and digital
  • Best practices for maintaining a social media presence
  • Which is best: educational or promotional content?
  • Paid posts versus organic posts on LinkedIn
  • Steven shares some of his favorite tools for marketing

In this episode…

Social media has become an essential part of marketing, but which platform is best for your company?

Different businesses have found success on all of the major apps. Each one has a distinct demographic that can be reached with the right kind of content. For most B2B brands, LinkedIn marketing offers both professionalism and an audience that’s actively looking for the next big thing. BuildingPoint is a construction technology provider that has started to produce content primarily for LinkedIn with great results.

In this episode of Pitcher This!, Darren Fox talks with Steven Jack, the Director of Business Development and Strategy at BuildingPoint Midwest and Gulf Coast, to talk about marketing on LinkedIn. They discuss the key ways to build and maintain a social media presence along with which kind of content thrives on the site. Steven also touches on digital and print media and the significant differences between the two.

Since 2009, Idea Marketing Group has helped manufacturers who are invested in digital. We build custom websites paired with digital marketing strategies to grow your customer base and improve inbound lead generation. We are highly rated on Google and as a top web design agency for manufacturers. We eat, sleep, and breathe websites! Ask about our SEO and content marketing plans to help grow your traffic and increase your sales.

Resources mentioned in the podcast:

About the Pitcher This! Podcast

On the Pitcher This! Podcast, we talk to founders and brand managers about how they got into CPG and the brand origin stories. We cover everything from product development to success in retail and leveraging marketing for growth. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

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